Already during pregnancy, she began analyzing everything that she put on her skin, from fear of harming the fragile unborn child and in order to protect, strengthen and help the little miracle where she could. This is when she and her family realized the difficulty of finding products that match their criteria.

As a result, she started to use especially safe baby skincare herself – and continued to do so beyond the birth of her child, and for the entire family. In doing so, however, the family realized that existing skincare for baby and kids is often produced in a mass option, with little focus on premium quality ingredients or consciousness in their sourcing.They identified a gap in the market, for their family wasn’t the only one having the same issues:

Friends and acquaintances from all around the world were finding the same difficulties in finding products that are all at once: natural, safe and clean, but also of premium quality in their texture and ingredients.

More so, especially mixed families found it difficult to find skincare that matched the needs of their various skin types within the family.

She embarked on a mission to create a new type of products. Products that are based on the most innovative findings in Bioscience, with premium quality natural ingredients that are safe, sensorially luxurious and empowering for all members of the family – from the newborn to the grandfather. With textures that are light but nourishing, for skin of any color. For every ethnicity.

Ëtnoo was born: Conscious skin care. For Every Body.

Having worked in the Skincare and Cosmetic Packaging industry for many years, she used her expertise and valuable connections to find the best ingredients and partners.

Renowned bioscience experts in Switzerland worked hand in hand during more than a year to develop our formulations. A worldwide network of families and friends helped to contribute to the globalist vision of Etnoo and made it possible to test the formulas also outside of laboratories, in real-life and various geological areas. All of them are part of our Etnoo-family.

Carefully selected, natural active ingredients complement each other like puzzle pieces to form a holistic formulation, so that each ingredient only works how and where it should. In doing so, Etnoo follows the clean beauty standards and avoids harmful or aggressive ingredients.

As expert in the sourcing industry, we make it a point to value real savoir-faire, give back our share to local societies and don’t fall into the trap of greenwashing or come-and-go trends.

We value consistency, honesty, and family love.